Vinita Negi is a seasoned professional in the hospitality industry with over 25 years of experience. She has played a significant role in the growth of international and domestic hotel brands across India, Bangladesh, and Sri Lanka. Vinita holds a degree from Delhi University and her areas of expertise include strategic planning, market analysis, and brand positioning in competitive markets. She advocates for the Asset Light model, which facilitates brand expansion without the burden of physical assets, leading to long-term relationships with Asset Owners and enhancing financial flexibility and scalability.
In her current leadership position at BWH, Vinita is driving growth initiatives by formulating and executing strategic plans to enhance the company’s market presence and share. Her appointment signifies BWH’s commitment to industry leadership, leveraging her deep market understanding and strategic vision for sustained growth. With Vinita leading the way, BWH aims to strengthen its position in the hospitality sector, leveraging her extensive experience and forward-thinking approach to effectively navigate evolving market dynamics.