BWH Hotels
BWH Hotels is one of the world’s largest global hospitality network comprising three masterbrands in its portfolio including WorldHotelsTM, Best Western® Hotels & Resorts and SureStay Hotels®. The portfolio encompasses 19 brands worldwide, providing a comprehensive range of choices for travelers and developers, all the while preserving the distinct identity of each brand. This fosters a worldwide network of around 4,700+ hotels spanning every segment of the hospitality industry, situated in over 100 countries and territories across the globe.
Sorrel Hospitality Pvt Ltd., a privately held Company based in Delhi and led by experienced professionals in the hospitality industry, holds the master franchise right to drive BWH Hotels’ expansion in India, Bangladesh, and Sri Lanka. As a key partner, Sorrel aims to support BWH Hotels in achieving its ambitious international growth goals, particularly within India’s dynamic market. Sorrel has initiated an evaluation of BWH Hotels portfolio in India. The focus is on identifying and maintaining properties that demonstrate stability and profitability, aligning closely with BWH Hotels core values and brand standards. The Sorrel team is dedicated to enhancing BWH Hotels reputation in India, promoting quality and ensuring consistent growth that benefits developers and investors. They are also committed to elevating the guest experience and fostering a culture of exceptional service.
Established upon the rich legacy and expertise of Best Western Hotels & Resorts (BWHR), a renowned hotel brand with over 75 years of history, BWH Hotels emerged through BWHR’s acquisition of WorldHotels which offers an exquisite collection of hotels and resorts situated in prime global destinations, specifically in the upper upscale and luxury segments.
Sorrel Hospitality Pvt Ltd., a privately held Company based in Delhi and led by experienced professionals in the hospitality industry, holds the master franchise right to drive BWH Hotels’ expansion in India, Bangladesh, and Sri Lanka. As a key partner, Sorrel aims to support BWH Hotels in achieving its ambitious international growth goals, particularly within India’s dynamic market. Sorrel has initiated an evaluation of BWH Hotels portfolio in India. The focus is on identifying and maintaining properties that demonstrate stability and profitability, aligning closely with BWH Hotels core values and brand standards. The Sorrel team is dedicated to enhancing BWH Hotels reputation in India, promoting quality and ensuring consistent growth that benefits developers and investors. They are also committed to elevating the guest experience and fostering a culture of exceptional service.
Established upon the rich legacy and expertise of Best Western Hotels & Resorts (BWHR), a renowned hotel brand with over 75 years of history, BWH Hotels emerged through BWHR’s acquisition of WorldHotels which offers an exquisite collection of hotels and resorts situated in prime global destinations, specifically in the upper upscale and luxury segments.
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Hotels Worldwide